Who We Are. Our bios
Chris began a long-term relationship with IBM in 1982 with a freelance writing assignment for the IBM Information Network, a startup business unit located in Tampa. That assignment grew into a strategic association with this group, which evolved over time to become the IBM e-business hosting organization. For many years she provided the majority of the marketing communications writing for this organization, both as a direct supplier to IBM and through affiliation with several IBM agencies of record. By 2001 — thanks largely to referrals from IBMers who had advanced into other positions — Chris was getting more requests for writing services than she could handle on her own, and CWMC was born. By growing slowly and inviting only seasoned and knowledgeable writers to join her creative circle as they became available and demand for content services warranted, Chris has built a thriving, well respected agency.
Chris lives with her family in Tampa, just a few miles from the barn where she visits her horse, Winni, for early-morning rides whenever her schedule allows.
While Wendy’s specialty is technology (in addition to IBM, clients include Gartner, Compaq and Rockwell Automation), she has also written for clients as varied as Marvel Comics, Estee Lauder and Save the Children. Other specialties include finance (American Express, MasterCard International and Citicorp) and healthcare. Along with years of copywriting experience, Wendy has worked extensively as a copy editor and copy chief on print, TV and radio advertising, as well as collateral, web copy, direct mail, multimedia, packaging, press releases, scriptwriting and magazine articles. She currently serves as lead writer for one of IBM’s focused sales programs, writing, editing, managing client communications, and managing three other writers who work on the account.
Her home is in Bethel, Connecticut, but she has literally travelled the world — from Cuba to Zanzibar, and many places in between. Wendy also plays ukulele with a band called the Edukated Fleas.
Entering the job market at the start of the PC boom, Caryn parlayed her early successes as an editor for a children’s book publisher and as a print shop copywriter into a new field called technical writing. For two years, she produced user documentation, training materials and video scripts for the banking industry. She spent the next 11 years at GTE Data Services. In 1995, Caryn left GTE (now Verizon) and begin her career as a freelancer. And since 2001, she has worked solely for CWMC, developing a wide array of IBM collateral. She has distinguished herself writing numerous executive-level white papers and developing point-of-view presentations on a broad array of topics.
She spends her downtime landscaping, cooking and idea-hunting for the next great travel excursion or DIY design project. A New York-native, she currently resides in Tampa, where she has raised three children, two dogs and a husband.
Jaki has worked with CWMC owner Christopher Wright in a variety of capacities since they first shared responsibilities on a project for IBM PCs in 1993. One of her longest-running projects with CWMC for IBM involved building and managing an online community designed to help IBM sellers launch and build successful relationships with C-level clients around the world. In that role, she developed strategy, produced and directed the production of content for the community — including email communications, seller tool kits, a biweekly newsletter, and a highly popular webinar series. Over the course of four years, she played a key role in growing the membership of the community (and the corresponding audience for C-suite-related sales enablement materials) from 900 to over 11,000.
Jaki’s career has included stints as: senior vice president, group creative director at Brann Worldwide (Euro RSCG); president of Suter Group Marketing and Communications; associate creative director, Bell & Partners; and marketing manager, Survey Sampling (marketing research). She holds a BA in journalism from Rutgers University and an MA in public policy from George Washington University. Jaki lives in Westport, Connecticut — along with a number of famous people, most of whom she neither recognizes at the supermarket nor knows personally
Before coming to CWMC, Gina held various IT positions in both the banking and telecommunications industries. She is a trainer and business analyst who believes that the same skills are required to be successful at both. That’s why she’s the go-to person when our clients need help communicating complex information and ideas in a way that’s simple, straightforward and enables people to do their jobs.
The constant thread in Gina’s diverse background is good timing — being there on the ground floor as departments and companies kicked off new processes and ideas. When Computhrift first began check processing, she was part of the team automating statements and balancing with the Federal Reserve Bank. When computer-based training was new at Citicorp Global Payment Products, Gina supported the training team and the company by creating two award-winning courses that were instrumental in delivering training on a division-wide system conversion. At Z-Tel, she independently researched order processing regulations and established the service request process. She has worked in many start-ups and has the analytical abilities and commitment to support debugging a new process and developing it into an efficient and profitable process. Gina calls St. Petersberg, Florida home.
Mary Ellen Moore
Prior to joining CWMC, she was marketing director for The Technical Resource Connection (TRC), a technology consulting firm and subsidiary of Perot Systems Corporation, for eight years. Her work there included planning, budgeting and executing internal and external marketing activities, graphics, public and media relations, lead generation, direct mail and other marketing-relevant activities. She also directed recruiting and image advertising campaigns and media buying; coordinated conference trade shows, exhibits and speaking engagements; and planned, wrote, edited, designed, and produced all external graphics needs. As if that didn’t keep her busy enough, she also coordinated community relations efforts and wrote and edited technical documentation, including proposals, white papers, and architectural documents. Before that, Mary Ellen was partner/vice president and co-owner of McShane & Moore Communications, an advertising and marketing agency in Tampa. With the majority of her client base comprised of technology organizations, she handled a variety of needs for national and local clients, including Ascom/Timeplex, General Telephone Operations/GTE South, GTE Data Services, Walter Industries, IBM/Advantis, Tech Data, Time Warner Cable, CH2M HILL, City of Tampa, RISCORP, The Associated Press, Memorial Hospital of Tampa, Esteem International, The Technical Resource Connection, and others.
Mary Ellen began her career as a newspaper and magazine journalist. She was also a syndicated music columnist and has authored numerous books. Amazingly, she still finds time to leave her desk — to work as a part-time personal trainer and occasional marathon runner.
She began working with CWMC on the IBM account in 2009, after leaving the company as an employee. A resident of San Antonio, Texas, Nikki has also worked with Panama Vacation Quarters, Advantis, TechData, Chambers of Commerce, and Adams Atomic Engines.
You’ll find her at the other end of Metro North’s New Haven line — in Bethany, Connecticut — along with her Indian Runner ducks, Cochin chickens and field-bred English Springer Spaniels.
After obtaining a degree in journalism/advertising from the University of Oklahoma and continuing her studies at the School of Visual Arts in New York, Kate went to work for Lowe & Partners, an Interpublic company. She continued her stint in general advertising at Davidoff & Partners. Making the transition to direct marketing, Kate worked at Ogilvy & Mather Direct (Ogilvy One) and BrannBlau (Euro RSCG) before going freelance in 2000. She has been associated with CWMC since 2006.
Kate has extensive experience in the technology and financial markets sectors — including 15+ years creating materials for IBM and Lotus Software. Her 25+ years of marketing experience also includes everything from brochures for the Venice-Simplon Orient Express to mini women’s magazines for Ziploc and Spray ‘n Wash.Kate Larson lives in Southwick, Massachusetts, with her husband and Tibetan terriers named Aidan and Gillian.
When she’s not at home in Asheville, NC, gardening and cooking, Suzanne is most likely on her way to or from yet another country on her long list of places to see and things to do.
In more than 25 years as a professional writer and editor, Lisa has written extensively on a wide variety of topics, including change management, e-learning, child abuse, interpersonal relationships, technology and telecommunications. As a freelancer since 1987, she has worked for numerous clients, primarily writing internal and external communications for GTE Data Services (GTEDS) and GTE Information Services. She launched GTE’s first daily electronic newsletter, relying on then-primitive Internet technology to keep more than 5,000 employees up to date on company and industry news. Her GTE work laid the foundation for her extensive knowledge base in telecommunications technology. In early 1995 she took over editorial management of GTE’s four-color bi-monthly magazine, Telops News, first as an onsite employee, then as a freelancer. Lisa lives on Long Island.
Keep reading and you’ll learn that Laura has also published several books. Two of the most significant are The Smart Guide to Estate Planning (John Wiley & Sons, New York) and the children’s title Journey to Freedom: The Biography of Sojourner Truth (The Child’s World, Chanhassen, Minnesota).
Kathy’s work has won numerous local, regional, and national awards, including a National Addy Award for a 30-second, network television spot. Most recently, Kathy has been specializing in thought leadership white papers and marketing materials for IBM—on a variety of topics including security analytics and intelligence, storage optimization, future planning, cloud computing, and innovations in outsourcing.
Kathy currently lives in suburban Central Florida, close enough to the beaches but far enough from the theme parks.
A graduate of University of Texas at Austin with a degree in journalism and a concentration in photojournalism, she was born and raised in Tampa — where she still lives. But now her home is with her husband and son. When she’s not with them, Kellar can often be found riding her horse, Bella.
Yeah, we noticed that, too…
If you’ve just realized that our agency roster is devoid of males, congratulations—you’ve uncovered our not-so-secret little quirk. It’s not that we set out to create an all-female agency. In fact, it’s not something we even think about very much. It’s really just turned out this way. At least so far.
We’d be happy—thrilled, even—to have a member of the opposite sex join our team. So if you know of any great candidates of any gender, by all means, send them our way!