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What is B2B Marketing Content?

The word Content appearing behind torn brown paper.

Content marketing has many definitions. A simple one is that B2B content marketing is the process of effectively communicating product information or ideas to a target audience. Developing a content marketing plan is important to any business. This is because communications is one of the most important activities a company can undertake due to its proximity to the customer.

Content marketing touches customers using many different types of communication vehicles. Understanding the range of content types is a first step in developing a content marketing plan:

  • White papers
  • Case studies
  • Infographics
  • Ebooks
  • Data sheets
  • Web articles
  • Blog posts
  • Email marketing
  • Social media
  • Video demonstration
  • And more


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