Top Menu

Archive | Case Studies


Content Marketing for an Internal Corporate Audience

Can content marketing work for an internal corporate audience? You bet it can. When IBM wanted its 30,000+ sellers to step up their game with both existing and potential C-suite clients around the world, we helped them get the job done with a content-based opt-in communications strategy.   We started by building an internal thought […]

Continue Reading

Content Creation for Marketing

What good is a great piece of content if your content marketing and sales teams struggle to use it? Whether your content is a white paper, a video or an infographic, marketers and sellers need a bit of help using it to engage customers and develop leads. Our IBM marketing client faced that challenge on […]

Continue Reading